Introduction: In 2022, Beijing will host the 24th Winter Olympic Games. As the host city of the Winter Olympic Games, Beijing-Zhangjiakou will bring a new Winter Olympic experience to the world. Combined with the concept of the Winter Olympics, the global promotional campaign “Great Wall Hero 2021—Beijing Winter Charms” shares Beijing’s rich winter tour resources, breaks the stereotype of northern winter tourism, and vividly shows Beijing’s ice and snow sports, cultural landscape, special food, cultural performances and exhibitions, as well as lively folk scenes during the Spring Festival.
