Better Tourism, Better Life, Better World project shows cases of poverty alleviation in China through tourism. The project, includes photo exhibition and documentary series, describe provinces, autonomous regions, cities and villages across China that were once in severe poverty and thanks to the tourism industry got out of poverty and had a better life”.
Cijuelin Village, Lhasa City, Tibet Autonomous Region, China
Cijuelin Village was originally a typical impoverished village in Lhasa, mainly engaged in traditional farming and husbandry with low income. The villagers generally had not know enough how to get out of poverty, In 2012, Usunhome Cultural Tourism Co., Ltd. set up shop in Cijuelin and explored a new model of poverty alleviation through tourism performance. It produced the epic Tibetan drama “Princess Wencheng” as the engine project. Since the premier of “Princess Wencheng” in 2013, Usunhome had encouraged the villagers to participate in the performances and related operations so as to help the them shift from self-employment to becoming entrepreneurs, Apart from the performing jobs, the project also provided mare than 100 jobs for the local farmers and herdsmen, including security, cleaning, service, reception, administration and logistics jobs. Nearly 1,000.
Villagers found work in businesses related to the project, such as ticket sales and transport connection. The operation of scenic areas brought about an increase of the villagers annual income from 5,500 RMB in 2012 to aver 20,000 RMB in 2018. In a period of seven years, and benefiting from the “Princess Wencheng project, the third industry of Cijuelin Village grew tremendously which reshaped its economic structure, and led to integrated development in poverty alleviation and the raising of the villagers’ intellectual capacity and self- low education level and did confidence.
Dadong Village in Lhasa City, Tibet Autonomous Region, China
Dadong Village in Liuwu New District, Lhasa has eight villager groups, and a total of 218 farmer and herdsman households with 796 people, including 51 registered impoverished households with 183 people who were targets of poverty alleviation work. The village’s poverty headcount ratio was 22.99%, Since the initiation of village tourism operations in July 2016. Dadong Village has adopted a “government + company+ agricultural households” povery alleviation model and took an integrated approach with government playing the leading role, enterprises running the operations, shareholding by cooperatives, and income increase for farmers and herdsmen.
A variety of tourism projects and brands have been developed that specialized in plateau eco-tourism and ethnic minority cultural experience, with the focus on promoting “1,000 mu of flowers and Tibetan- style recuperation” Thus the village became the first “composite type of tourism village” in Lhasa. In 2017. The annual per capita income of Dadong Village reached 8,048 RMB, In January 2018, the village was officially removed from the list of impoverished villages and realized the goal of combining a thriving industry, beautiful environment, and prosperous villagers.