Better Tourism, Better Life, Better World project shows cases of poverty alleviation in China through tourism. The project, includes photo exhibition and documentary series, describe provinces, autonomous regions, cities and villages across China that were once in severe poverty and thanks to the tourism industry got out of poverty and had a better life”.
“A Sunny Hillside” Nanshun Village, Yesanpo scenic Area, Hebei Province
For years, Nanshun Village suffered from poverty, poor infrastructure, lack of potable water and limited access roads. Willing to improve their quality of life, the locals took an active part in the efforts to improve the infrastructure and open the village to urban tourists. They widened the narrow access road to the village making it much more convenient for vehicles. They used the ecological potential to improve water quality, and educate the local to recycling and waste sorting. With the help of marketing professionals, they came up with the idea of converting abandoned village houses into guest houses. An urban tourist looking for a high-class rural experience will find in Nanshon 15 homestays to choose from. These efforts brought a profit of 2.6 million yuan to the locals. The Yesanpo scenic area case is one of the top 10 poverty alleviation models in China. Find out more in the video